Blog
Notes on running
an independent restaurant online.
Why direct ordering matters, how to design a menu that sells, what a kitchen board should actually do. Short posts, infrequent, written by people who have shipped this stuff.
Apr 9, 2026 · 4 min read
Why zero commission is table stakes, not a perk
Commission pricing made sense in 2012. It does not now. Here is the math on why.
Read Mar 27, 2026 · 3 min readWhat QR ordering should feel like
The difference between a QR flow that diners complete and one they abandon is about three design decisions.
Read Mar 13, 2026 · 3 min readWhy your restaurant needs its own email domain
Sending from hello@yourrestaurant.com instead of a gmail address moves open rates more than any subject line trick.
Read Feb 21, 2026 · 4 min readThe menu is the source of truth
Every operational problem a restaurant has can be traced to a menu that lives in too many places.
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